Ieder jaar is 20 maart is het de International Day of Happiness.
“What is the International Day of Happiness? It’s a day to be happy, of course! Since 2013, the United Nations has celebrated the International Day of Happiness as a way to recognise the importance of happiness in the lives of people around the world. In 2015 the UN launched 17 Sustainable Development Goals that seek to end poverty, reduce inequality, and protect our planet – three key aspects that lead to well-being and happiness.”
In 2012 hebben de Verenigde Naties per resolutie besloten de International Day of Happiness in te voeren.

Leuke campagnes op eerdere International Days of Happiness: